Writing a caption: 

  • Make sure that every post is framed through the lens of one of our three colors. 

    • Purple -- We support students.

      • Empowering

      • Compassionate 

      • Caring

      • Supportive 

    • Brown -- We work hard. Just like our students.

      • Passionate 

      • Ethical 

      • Competitive 

      • Tenacious 

    • Yellow -- We innovate and try new things. 

      • Transformative 

      • Leading-edge 

      • Forward-thinking

      • Innovative 

  • Brainstorm how an announcement, a food drive, or an event could sound different in a social caption if you’re putting it in this lens. 

    • This is what a caption NOT framed through the lens of one of our colors might look like: 

      • We are hosting our annual canned food drive for the Green and Gold Cupboard on March 4. Stop by and bring your cans to the caf from 1-4 pm! 

    • This is what a caption framed through the lens of one of our colors might look like: 

      • We all need a little extra help sometimes. We’ve been there. We get it. Which is why we are collecting canned food items to donate to the Green and Gold Cupboard available for use by all ATU students, faculty and staff. If you want to help too, you can drop off canned food at the caf from 1-4 pm on March 4. 

  • Cut back on the !! It’s okay to be excited, but many times we write with too many !! in social media. That comes across as very enthusiastic, overly so. Our brand is more cool and confident, so the !! aren’t all needed. 



For more information about Social Media, check out this presentation.


For more questions or help with your social media accounts, send an email to support.marcomm@atu.edu and someone will be in touch.